• CEO Executive Group (CEG)

Asia eCommerce Commercial Leader, SEA - Singapore

US Fortune 500 market leader and manufacturer of consumer household and personal care

The Career

Develops and manages Ecommerce business in Asia Strategic Business Unit with a focus in

Japan, Southeast Asia (Indonesia, Vietnam, SG – regional hub), Taiwan and Hong Kong.

This role will be required to develop a high growth eCommerce business for multiple brands of the company, establish routes to market, consumer acquisition, product selection, distributor

management and set up operation terms agreements and P&Ls.

He/ she will be responsible for the development of Long Range Plan (LRP) and Annual Budget

and holds P&Ls responsibilities for e Commerce channels in responsible markets. This role will

also lead strategic regional partnership with regional e-marketplaces, formulate and implement product, pricing, on-site media, promotion, and distribution strategy for the various e Commerce platforms.

He/ she will work closely with internal cross functional teams to drive profitable and sustainable growth for Asia eCommerce,

He/ she will also work with external distributor/ partner to:

Optimize consumer journey from traffic to conversion with eAMPS excellence

Analyze BIG DATA to identify business trends and opportunities, improve traffic/ conversion/

basket size, optimize onsite media performance, and improve customer service

This role will be reporting to Asia Ecommerce Director, open to be based in Hong Kong or



  • 10 years of CPG digital marketing/ e commerce sales experience.

  • Ability to travel 20-30% of time.

Skills and Abilities:

  • An extreme fast learner and in tuned with platform changes and new game rules; able to take actions in lightning speed

  • Digital and e Commerce savvy; able to translate data to insights and actions

  • Possess a great balance of strategic thinking, flawless execution, and operation excellence

  • A well-rounded leader that works well with cross functional teams internally and externally

Education Level/Degree: Undergraduate university or above


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