Global Fortune 500 FMCG Personal Care Company
The Career
Overseeing marketing department.
Evaluating and developing our marketing strategy and marketing plan.
Planning, directing, and coordinating marketing efforts.
Executing the marketing plan.
Researching demand for our products and services.
Competitor research.
Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
Identifying potential customers.
Developing promotions with advertising managers.
Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our offerings.
Execute promotions and campaigns to achieve market targets and objectives.
Building brand awareness and positioning.
Supporting sales and lead generation efforts.
Coordinating marketing projects from start to finish.
Organizing company conferences, trade shows, and major events.
Overseeing social media marketing strategy and content marketing.
The Requirement
10+ years B2C Marketing Leadership Experience, within e-commerce/digital a major plus
Bachelor’s degree in business, marketing, communications, or related field.
Experienced in a well known B2C FMCG Brands specially from beauty or personal care and FMCG category and has successfully grown a brand in China Market.
Have a successful track record of building up teams and expand business from scratch.
Proven marketing campaign experience.
Ability to juggle multiple objectives, projects and tasks while sticking to tight deadlines.
Proven ability to manage budgets.
High competence in project and stakeholder management.
Excellent interpersonal, written and oral communication skills.
Deep knowledge of online marketing, social media, content marketing and PR.
Competency in Microsoft applications including Word, Excel, and Outlook.
Strong written and verbal communication skills in Mandarin and English.