Our Client:
US Fortune 500 Multinational and one of America’s Top Private Companies. Leading manufacturer of consumer products, with over 100 years of history, 140,000 employees and presence in 80 countries. Respected as industry pioneer and innovator.
The Career:
Build, lead, and inspire high-performing marketing teams to execute integrated strategies encompassing digital, traditional, and communications channels.
Experience managing global premium brand portfolios in China through data-driven consumer insights, product launches, and strategic communications to educate target consumers.
Demonstrate strategic thinking skills and business acumen to act as a trusted advisor to senior leadership on marketing initiatives and global brand enhancement.
Success partnering cross-functionally to align regional and global marketing efforts and clearly communicate strategies with stakeholders at all levels. Strong leadership talents including people management, change management, and team development to foster collaboration and drive results.
Digital marketing expertise with track record of leveraging analytics, social media, and technology to engage consumers and optimize campaigns.
Passion for brands, consumer insights, and ability to educate markets to elevate equity and grow market share in China.
Requirements:
Marketing experience managing global premium brands in China market.
Extensive experience leading multifunctional marketing teams.
Background in integrated brand strategy and planning.
Deep knowledge of local consumers and expertise in data-driven marketing and digital channel engagement.
Strategic thinking ability and business acumen.